THE PROJECT
What is this?
‘Fàulas’, in Sardinian, in fact means “lies.”
Fàulas is the ANS Festival that dismantles, deconstructs and overturns prejudices and clichés about Sardinians and Sardinia.
Fàulas investigates who we are and what perception we have of ourselves: who are Sardinians? Who told its history and who tells its present? What of what is said is a stereotype?
Why?
Fàulas is a festival for all Sardinians, it is a big mirror to try to look at ourselves better and think about what we think we are.
The ambition of Fàulas is not to “solve” dilemmas or to bring “truths.” The goal is to challenge the beliefs we hold in various areas in order to release doubt.
MY WORK
My task was to plan the multimedia design and visual identity for the project. The goal was to design the multimedia platform to place content to be simple, usable, ordinate, recognizable and nice to see. Visual design had to be discreet but with a strong visual identity.
Visual identity
I worked on 3 main concepts:
1. Surprise
2. Happiness
3. Festive
